Body Confidence Awards

AND THE WINNERS ARE…

Facebook photo album here: https://www.facebook.com/campaignforbodyconfidence?ref=tn_tnmn

Advertising

‘Growing up’ by Dove – for communicating the 2012 Dove campaign whereby Dove brings self-esteem education to girls in the UK.

Beauty

Boots No7 ‘Ta Dah’ range – for their decision to eschew retouching and for celebrating the idea of real women

Broadcast/Print/Publishing

Caitlin Moran for ‘How to be a Woman’ –  best seller book that combines contemporary feminist observations about bodies, beauty and what it is to be a woman in an appearance oriented society with page turning humour.

Campaigner

Changing Faces – for their fight to change public attitudes towards people with disfigurements and their ongoing support for those with disfigurements and their families

Central YMCA Health, Sport and Fitness Award

Virgin Active’s Oomph campaign – for using a range of shapes, ages, sizes and ethnic diversity and pushing the more intrinsic benefits of being physically active

Education

‘Body Image in the Primary School’ by Nicky Hutchinson and Chris Calland – for their realising there was nothing for teachers to use in the classroom to confront body image issues and writing an invaluable book for schools to deliver high quality lessons

All Walks Beyond the Catwalk Fashion Award

Mark Fast – for introducing the mix of realistically proportioned models within his catwalk shows at London Fashion Week since September 2009

Retail

Debenhams – Debenhams – for their ongoing Inclusivity Campaign showcasing imagery that is inspirational and realistic by using models who are older, curvier and in Shannon Murray’s case – visually disabled to inspire modern day women. modern day British women .

Mumsnet Award for promoting body confidence in children

Pink Stinks – decided by the votes of Mumsnet members

Celebrity Ambassador of the Year Award

Davina McCall – decided by public votes

The award winners of the first ever Body Confidence Awards presented in association with bareMinerals were announced at an event at the House of Commons.

The event was an electric celebration of the winners’ inspirational and deserving efforts to promote body confidence, diversity and the acceptance of broader beauty ideals.

All who were there agreed it was a game changing event. By turning the spotlight on those clever enough to weave conscious thought into the business of making money by considering self-esteem, the organisers aimed to shine a light on the way forward.

Jody Furlong from The Eye Casting presents Advertiser Award to Dove

Minister for Equality Lynne Featherstone said:

“Whether it’s a perfectly toned ‘six pack’ or a painfully thin ‘size zero’, men and women are bombarded everyday by airbrushed body images which bear little or no resemblance to reality. These images can cause real damage to self-esteem.”

“The government has set up a national body confidence campaign and is working closely with the media and other industries to reverse this trend and promote more honest and diverse depictions of men and women.

“The All Party Parliamentary Group is carrying out some great complementary work in this field. These awards demonstrate real support across industry to tackle the issue head on.”

Award winner Mark Fast with Caryn Franklin from All Walks Beyond the Catwalk – Photo credit: Annabel Staff

Andrew Rodgers, European Marketing Director, bareMinerals said:

“bareMinerals are delighted to have supported the first Body Confidence Awards.

Jo Swinson and the campaign organisers have done an amazing job of bringing together a truly diverse group of individuals, organisations and companies who are all working towards a common goal.

Meeting with others and celebrating best practises across different industries – has been incredibly thought-provoking and I know that the awards will continue to bring attention and generate conversation about this important issue.”

Caitlin Moran accepts her award Photo credit: Annabel Staff

First ever Body Confidence Awards Shortlist announced

Advertising

‘The Woman’ by Breast Cancer Care; ‘Growing up’ by Dove; ‘100 Days of Summer’ by New Look; ‘Fotoshop by Adobé’ by Jesse Rosten

Beauty

Boots No7 ‘Ta Dah’ range; Illamasqua; Look Good… Feel Better; MAC

Broadcast/Print/Publishing

Beautiful Magazine; Caitlin Moran for How to be a Woman; Gok’s Teens: The Naked Truth; Guardian Weekend Magazine: Fashion for all ages

Campaigner

Body Gossip; Changing Faces; Katie Piper; Miss Representation.

Central YMCA Health, Sport and Fitness Award

Curves; Dance UK’s Healthier Dancer Programme; Virgin Active’s Ooomph campaign

Education

Body Gossip’s ‘Gossip School’ education programme; Body Image in the Primary School by Nicky Hutchinson and Chris Calland; Girlguiding UK’s Peer education initiative

All Walks Beyond the Catwalk Fashion Award

Giles Deacon; Mark Fast; Vivienne Westwood

Mumsnet Award for promoting body confidence in children

Cerrie Burnell from CBeebies; Ellie Simmonds; Pink Stinks; Gok Wan

Retail

ASOS Curve; Debenhams; La Redoute; Vivien of Holloway

Celebrity Ambassador of the Year Award

Decided by public votes. To be announced at the ceremony 

In a looks-obsessed society where 47% of girls think the pressure to look attractive is the most negative part of being female[i] and 38% of men would sacrifice at least a year of their life in exchange for a perfect body[ii]  it is time to recognize the power of media, individuals and corporations to promote better body confidence for all.

The APPG on Body Image is delighted to announce the UK’s first Body Confidence Awards presented in association with bareMinerals.  Mounted by the APPG and with the support of the Campaign for Body Confidence founded in 2009, the ceremony will be held on 19 April 2012 at 7:30 PM at the House of Commons.  The Awards will recognise and celebrate the achievements and best practice of those who promote body confidence within various industries.

A judging panel made up of representatives from B-eat, the Centre for Appearance Research, All Walks Beyond the Catwalk, AnyBody, Stephanie Heart Enterprises, Mumsnet, and the Central YMCA along with Jo Swinson MP sifted through countless nominations to come up with the shortlists.

The nominees were chosen for a number of reasons including aspirational diversity in size, age and skin tone; responsible use of body imagery and the consideration of diverse body sizes, shapes and beauty; promotion of active and healthy lifestyles and less sexualised imagery.

Commenting on his nomination fashion designer Giles Deacon said:

“I am thrilled to be nominated for a Body Confidence award. Since launching my eponymous label in 2003 I have worked with a wide range of ages and body types and a particular highlight for me was working with Verushka who modelled in my in Spring Summer 2011 collection closing the runway show age 73. I like to work with this wide range of women as body confidence and character pervade.”

Commenting on his nomination fashion designer Mark Fast said:

“Over the years I have been privileged to work with some of the most beautiful and shapely women in the world and it is true to say that even the most beautiful (by any standards) have moments of doubt and insecurities. I want to celebrate women and make them feel good in my clothes”.

Commenting Susie Orbach from AnyBody said:

“The media influences us all and affects the well-being of young women and men so it is important to acknowledge examples which promote body confidence and counteract the damage. Advertisers and marketers can be so imaginative. These are examples of the direction to aim in.”

Commenting Jo Swinson MP for East Dunbartonshire said:

“With these awards we want to publicly recognise positive steps taken by industry groups, businesses and campaigners.  In highlighting their leading work and body confidence initiatives hopefully they will inspire others to follow in their footsteps.”

Commenting Caryn Franklin Fashion Commentator and Co-Founder of All Walks Beyond the Catwalk said:

“Fashion design can be a huge force for good when individuality and diversity are celebrated. At All Walks, we love fashion for all ages, sizes and skin tones.”

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[i] Girlguiding UK Girls Attitude Survey 2010

[ii] According to research commissioned by Central YMCA and the Succeed Foundation

NOMINATIONS NOW CLOSED FOR CELEBRITY AMBASSADOR OF THE YEAR AWARD

There’s still time to nominate for the Celebrity Ambassador of the Year award!  You have until 5 PM Monday 16 April. Just follow the link below:

http://www.surveymonkey.com/s/N6YVLRW

Nominations are now closed for all other categories. 

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The APPG on Body Image, with the support of the Campaign for Body Confidence, is proud to announce the Body Confidence Awards presented in association with bareMinerals.  The awards ceremony will be held on 19 April 2012 at the House of Commons and will recognise and celebrate the achievements and contributions of those who help to promote better body confidence.

Awards will be given out to winners, decided by a combination of public votes and our panel of judges,  in the following categories:

• Retail
• Fashion
• Advertising
• Campaigning
• Beauty
• Broadcast/Print/Radio
• Education
• and the Central YMCA Award for health, sports and fitness.

In addition there are two awards that will be decided only by the public:

• the Mumsnet Award for promoting body confidence in children
• and the Celebrity Ambassador Award.

We’re  looking for nominations in every category.  Please send nominations including brands, products, organisations and industry figures promoting healthy body image, for example through:

o   responsible use of body imagery

o   diverse and realistic representations of body sizes, shapes and beauty

o   positive examples of using bodies by promoting active lifestyles and less sexualised imagery

Event sponsor bareMinerals threw their full weight behind highlighting companies, individuals and organisations that promote and celebrate body confidence. As firm believers that they have a responsibility as a beauty company to start changing the images that people see, they were keen to support an event that does the same.

Jo Swinson MP, Chair of the All-Party Parliamentary Group on Body Image said:

“For far too many people, negative body image is having an impact on their well-being.  The awards will recognise the positive steps taken by industry groups, businesses and campaigners to empower people with the confidence to have a positive body image and to embrace diversity in the images being presented. We believe that brands that promote diverse body ideals are doing the right thing and we should give them our support.”

Andrew Rodgers, Marketing Director, bareMinerals said:

“Increasing confidence has always been at the heart of everything we do at bareMinerals.  We are extremely proud to be supporting the Campaign for Body Confidence and partnering with the All Party Parliamentary Group in this very important work which we believe has the power to make a positive difference in so many lives.”

VOTING CLOSED

Nominations are now closed.

One lucky winner will win two tickets to the awards ceremony on 19 April 2012.  Just send a nomination for your chance to win!