Skip to content


The Campaign for Body Confidence was launched on 8th March 2010, co-founded by Jo Swinson MP and Lynne Featherstone MP, following the overwhelmingly positive response received by the Real Women campaign.  Along with its co-founders, the campaign’s steering group includes All Walks Beyond the Catwalk, Girl Guiding UK, Central YMCA, Mumsnet, Susie Orbach and Beat.

Our Pledge

We believe that the pressure to conform to impossible stereotypes is damaging our sense of well-being and leading to increasing unhappiness, anxiety, low self-esteem, depression and eating disorders in women, particularly amongst young people and children – and men

We believe that everyone has the right, whatever their size, shape or form, to feel happy about themselves.

Therefore we pledge to campaign for Body Confidence to influence the fashion, beauty, diet, and media industries – and the government to:

– ensure honesty and transparency in advertising,
– promote diversity of body shapes and sizes used in magazines, advertising, broadcast and catwalk
– introduce media literacy and body confidence education in school
– give children positive examples of using their bodies by promoting active lifestyles and less sexualised imagery

In our various circles of influence, we undertake to move this agenda forward by campaigning for Body Confidence.

Many of you have already signed this pledge, if you have not done so and would like to, you can download it here.

Once signed, please email it to

%d bloggers like this: