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April 20, 2012

Facebook photo album here!

And the winners are:


‘Growing up’ by Dove – for communicating the 2012 Dove campaign whereby Dove brings self-esteem education to girls in the UK.


Boots No7 ‘Ta Dah’ range – for their decision to eschew retouching and for celebrating the idea of real women


Caitlin Moran for ‘How to be a Woman’ –  best seller book that combines contemporary feminist observations about bodies, beauty and what it is to be a woman in an appearance oriented society with page turning humour.


Changing Faces – for their fight to change public attitudes towards people with disfigurements and their ongoing support for those with disfigurements and their families

Central YMCA Health, Sport and Fitness Award

Virgin Active’s Oomph campaign – for using a range of shapes, ages, sizes and ethnic diversity and pushing the more intrinsic benefits of being physically active


‘Body Image in the Primary School’ by Nicky Hutchinson and Chris Calland – for their realising there was nothing for teachers to use in the classroom to confront body image issues and writing an invaluable book for schools to deliver high quality lessons

All Walks Beyond the Catwalk Fashion Award

Mark Fast – for introducing the mix of realistically proportioned models within his catwalk shows at London Fashion Week since September 2009


Debenhams – Debenhams – for their ongoing Inclusivity Campaign showcasing imagery that is inspirational and realistic by using models who are older, curvier and in Shannon Murray’s case – visually disabled to inspire modern day women. modern day British women .

Mumsnet Award for promoting body confidence in children

Pink Stinks – decided by the votes of Mumsnet members

Celebrity Ambassador of the Year Award

Davina McCall – decided by public votes

The award winners of the first ever Body Confidence Awards presented in association with bareMinerals were announced at an event at the House of Commons.

The event was an electric celebration of the winners’ inspirational and deserving efforts to promote body confidence, diversity and the acceptance of broader beauty ideals.

All who were there agreed it was a game changing event. By turning the spotlight on those clever enough to weave conscious thought into the business of making money by considering self-esteem, the organisers aimed to shine a light on the way forward.

Jody Furlong from The Eye Casting presents Advertiser Award to Dove

Minister for Equality Lynne Featherstone said:

“Whether it’s a perfectly toned ‘six pack’ or a painfully thin ‘size zero’, men and women are bombarded everyday by airbrushed body images which bear little or no resemblance to reality. These images can cause real damage to self-esteem.”

“The government has set up a national body confidence campaign and is working closely with the media and other industries to reverse this trend and promote more honest and diverse depictions of men and women.

“The All Party Parliamentary Group is carrying out some great complementary work in this field. These awards demonstrate real support across industry to tackle the issue head on.”

Andrew Rodgers, European Marketing Director, bareMinerals said:

“bareMinerals are delighted to have supported the first Body Confidence Awards.

Jo Swinson and the campaign organisers have done an amazing job of bringing together a truly diverse group of individuals, organisations and companies who are all working towards a common goal.

Meeting with others and celebrating best practises across different industries – has been incredibly thought-provoking and I know that the awards will continue to bring attention and generate conversation about this important issue.”

Award winner Mark Fast with Caryn Franklin from All Walks Beyond the Catwalk - Photo credit: Annabel Staff

Caitlin Moran accepts her award Photo credit: Annabel Staff

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