Appalling that H&M use computer-generated models in online adverts
High street clothing chain H&M has been found to be using models with computer-generated bodies to advertise items online. You can read more about the virtual models here. Commenting on the news, Co-founder of the Campaign for Body Confidence, Jo Swinson said:
“It’s appalling that such a major retailer would seek to mislead their customers, many of whom are impressionable young people, by using virtual images to sell products.
“The fact that H&M has resorted to modelling their clothes using computer–generated bodies tells you everything you need to know about the fashion industry’s current obsession with idealised and biologically impossible bodies.
“Fashion brands and advertisers should recognise the clear public appetite for a greater diversity of body shapes, sizes, colour and age in the images they see, rather than promoting such an unrealistic and narrow definition of beauty.”