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Appalling that H&M use computer-generated models in online adverts

December 8, 2011

High street clothing chain H&M has been found to be using models with computer-generated bodies to advertise items online. You can read more about the virtual models here. Commenting on the news, Co-founder of the Campaign for Body Confidence, Jo Swinson said:
       

It’s appalling that such a major retailer would seek to mislead their customers, many of whom are impressionable young people, by using virtual images to sell products.

“The fact that H&M has resorted to modelling their clothes using computer–generated bodies tells you everything you need to know about the fashion industry’s current obsession with idealised and biologically impossible bodies.

“Fashion brands and advertisers should recognise the clear public appetite for a greater diversity of body shapes, sizes, colour and age in the images they see, rather than promoting such an unrealistic and narrow definition of beauty.”  

2 Comments leave one →
  1. Lisa89 permalink
    January 24, 2012 4:38 pm

    Absoloutely disgraceful…..bitterly disappointed to hear what was one of my favourite retailers is promoting such unhealthy messages. Proud to be imperfect

  2. February 10, 2012 10:07 am

    I find it absolutely disgusting that H & M uses fake models. These models in bikinis from
    H & M were plastered everywhere where I lived, and definitely made me feel uncomfortable about my own body. The media should not lie about the images it portrays to women or men, especially as it is hard not to compare yourself to “beautiful” models. Check out my blog post on the media’s impact on body image/self image here: http://armedrevolutioknits.wordpress.com/2012/02/09/love-the-way-you-lie/

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