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Young girls increasingly fed up with media portrayal of women

November 1, 2011

Our body confidence campaign partners Girlguiding UK have released their 2011 Girls’ Attitudes Survey of 1,200 girls and young women, which shows that over half of girls aged between 11 and 21 do not believe women are portrayed fairly in the media, and a massive 90% believe that TV and magazines focus too much on what women look like, instead of what they achieve.

These statistics represent a large increase compared with last year’s survey, and show that concerns about the media and its focus on appearance are growing among young women.  The report concluded that the media needs to improve its portrayal of girls and young women to reflect their true interests and experiences, instead of focusing on how they look.  To read the report in full go to


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