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Media literacy lessons developed for kids

September 30, 2011

A new ‘media literacy’ teaching pack to help build children’s resilience to unrealistic images in the media was backed by Equalities Minister Lynne Featherstone today.

The teaching materials, developed by not-for-profit company Media Smart, are available online for primary school teachers to download. The lessons explore how and why idealised images in advertising and the media are used and how this can affect our body image.

Commenting, Equalities Minister Lynne Featherstone said:

“Young people are being set an impossible standard by the images they are confronted with on a daily basis from the media and advertising and there is evidence to suggest this has a negative impact on self esteem. I want children to recognise from an early age that their value is worth so much more than just their physical appearance.”

The development of these teaching materials is a positive step towards protecting children from dangerous images in the media. Additionally, to make sure body image education has a place in the classroom, don’t forget to have your say in the Government’s PSHE Review; more information here.

One Comment leave one →
  1. Nadine permalink
    September 30, 2011 6:35 pm

    Although I fully support the need to educate young people on body confidence, I think it’s being addressed the wrong way. There’s a far deeper underlying issue. Body confidence is formed early on during a person’s chidlhood and mainly formed by a child’s greatest influencors’ attitudes towards their bodies. If we were truly taught to love ourselves from very early on, would pictures on a billboard really bother us that much?

    There’s an article titled “Body Image and the Burleque Show” that discusses this issue:

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