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Fashion industry embracing women’s true colours?

September 26, 2011

When it comes to how both men and women are portrayed in advertising, the lack of age diversity is a real concern. However, in some positive news, a number of new fashion campaigns, including those for Marks & Spencer, Nivea and Clarks, are using models in their 40s and 50s with natural grey hair.

Fellow CBC campaigner Caryn Franklin, co-founder of All Walks Beyond the Catwalk and former presenter of the BBC1 Clothes Show, has spoken about how aging is represented in the media:

“Our culture is fearful of ageing, and especially ageing women. I say, ‘Stop apologising for getting older. Embrace it.’ I have deliberately chosen women with grey hair for the award-winning initiative I co-founded, All Walks Beyond the Catwalk. Two of our models have naturally grey/white hair and women love them.

“I want young women to see that beauty ages beautifully and there is no need to feel that getting older is something that has to be medicated, managed with surgery or be obsessed about.”

Read more here

2 Comments leave one →
  1. September 30, 2011 10:42 am

    Caryn is such a huge inspiration of mine

  2. Jane King permalink
    January 12, 2012 1:57 pm

    I’m grey (heavily peppered), have been going grey since I was 23 and have never coloured my hair. I’m 50 next month and completely ok about that. I’m in good shape and am healthy. As you get older, health is what matters, prioritising health means you are naturally going to stay looking at your best. I have lived through a great epoch, so why would I want to be younger now? I still feel incredibly youthful and feel like I still have it all ahead of me. What ever happened to growing old gracefully? Just do it very very slowly, that’s what I say.

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