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‘MAC Me Over’ ad campaign embraces diverse beauty

September 12, 2011

Cosmetic brand MAC has recently launched a new collection, Mac-Me-Over, using no professional models in its advertisement campaign. Instead, advertisements for the collection feature 6 makeup enthusiasts of different races, ages, body types and gender.

The models include 58 year-old Sharon, who wants to show that a woman can look her best ‘without having to look 20’,  and Shirley, left, who says her ambition is to ‘change the world one smile at a time’.

The ad campaign represents a positive step towards embracing the diversity of beauty, and we hope other brands will follow MAC’s example.

More information on the collection can be found at

2 Comments leave one →
  1. September 12, 2011 1:56 pm

    Way to go MAC! I will begin to purchase their products for the simple fact that they are celebrating that beauty is not limited to one type!!!


  1. Welcome to Monday ~ 19th September 2011 | feminaust ~ for australian feminism

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