‘MAC Me Over’ ad campaign embraces diverse beauty
Cosmetic brand MAC has recently launched a new collection, Mac-Me-Over, using no professional models in its advertisement campaign. Instead, advertisements for the collection feature 6 makeup enthusiasts of different races, ages, body types and gender.
The models include 58 year-old Sharon, who wants to show that a woman can look her best ‘without having to look 20’, and Shirley, left, who says her ambition is to ‘change the world one smile at a time’.
The ad campaign represents a positive step towards embracing the diversity of beauty, and we hope other brands will follow MAC’s example.
More information on the collection can be found at www.maccosmetics.co.uk.