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Bailey Review of sexualisation and commercialisation of childhood out

June 7, 2011

The Bailey Review, led by Reg Bailey of the Mother’s Union was released yesterday afternoon. Its top recommendations included:

– Putting age restrictions on music videos to prevent children buying sexually explicit videos, and to guide broadcasters over when to show them.
– Covering up sexualised images on the front pages of magazines and newspapers so they are not in easy sight of children
– Making every customer make a decision at the point of purchase over whether they want adult content on their home internet, laptops or smart phones, rather than receiving it automatically
– Retailers to offer more age-appropriate clothes for children and sign up to a code of practice which checks and challenges the design, buying, display and marketing of clothes, products and services for children
– Banning the employment of children under 16 as brand ambassadors and in peer-to-peer marketing, and improving parents’ awareness of advertising and marketing techniques aimed at children.

The report, ‘Letting Children be Children’ can be downloaded from the Department for Education’s website here.

We also recommend Jackie Ashley’s Guardian article here.

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