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Mumsnet calls for retailers to keep ‘lads’ mags’ out of children’s sight

December 21, 2010

A recent survey building on the momentum of Mumsnet’s ‘Let Girls be Girls’ campaign has revealed widespread discomfort about ‘lads’ mags’ – magazines with adult sexual images on their front covers, often displayed at children’s eye level in many retailers.

Nine out of ten respondents to the Mumsnet survey said they do not want their children to see these images, with 82% of respondents saying they had seen sexually explicit covers displayed were their children could see them, often on the lower shelves of newsprint displays. The magazines are almost everywhere, with 76% of people saying the worst offenders were local newsagents.

Mumsnetters have clearly indicated that primary school-age children should not have to navigate sexual imagery every time they visit a shop. Retailers must take responsibility for their products – and whilst a voluntary code of conduct for independent retailers recommends that ‘lads’ mag’ titles are displayed in a way that prevents children seeing them, anecdotal evidence suggests this is rarely adhered to. Mumsnet believe that the head offices of retail chains should issue clear instructions on the matter, rather than leaving it to the discretion of individual store managers.

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