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All Walks Beyond the Catwalk ‘snapped’ at London Fashion Week

September 24, 2010

All Walks co-founders and Snapped models (photo by Rankin)

Last week at London Fashion Week, our campaign partners All Walks Beyond the Catwalk launched their new project, Snapped, bringing together major names in British fashion to celebrate diversity on the catwalk.

Stella McCartney, Giles Deacon, Hussein Chalayan and Vivienne Westwood were amongst the nine influential designers, showing an appetiser look for Spring/Summer 2011. Just seconds from the Catwalk tents, internationally renowned photographer, Rankin, captured a spectrum of models in age, size and ethnicity.

All Walks Co-founders Debra Bourne, Caryn Franklin and Erin O’Connor, have worked tirelessly on the campaign since the initiative launched in September 09. Now in its third season with part funding by Marks and Spencer and the London Development Agency, All Walks continues to broaden the message the industry sends out about beauty. It has gathered supporters such as Mary Portas, Nick Knight, Sarah Brown, Twiggy, and Georgia Jagger.

Co-founder Debra Bourne, Caryn Franklin and Erin O’Connor said:

“We love fashion in all shapes and sizes. Like the multitude of silhouettes and garments our industry both produces and promotes, beauty is also individual. It’s not restricted by race shape age or size.”

Photographer Rankin said:

“I wholly admire and support the endeavours of the All Walks Beyond the Catwalk campaign. As a photographer, I am constantly confronted by perceived ideals of beauty. The models, actors, musicians, and ‘real’ people who I see down my lens are all influenced by an oppressive world of unattainable physical goals. I always work hard to break through the artifice and capture something unique, original and beautiful in each of my subjects. Interest and creativity is not about perfection but quite the opposite; beauty comes from our idiosyncrasies.”

This video by the Daily Telegraph documents ‘Snapped’ at London Fashion Week:

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