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How Ultimo’s ‘Real Women’ campaign boosted one woman’s body confidence

September 9, 2010
Jo Swinson MP (left) and Kelly Pender (right)

Jo Swinson MP (left) and Kelly Pender (right)

Campaign co-founder Jo Swinson MP recently met with her constituent, Kelly Pender, who says modelling for Ultimo’s ‘Real Women’ campaign really boosted her body confidence.

Kelly Pender, 23, was one of 14 women selected by lingerie firm Ultimo to model for its ‘Real Women’ campaign.  Kelly responded to an advert placed on Facebook by Scottish entrepreneur Michelle Mone, and was one of 14 women selected from more than 2,000 entrants to take part in the photoshoot.  Kelly, who has suffered from anorexia in the past, said the experience really helped to boost her body confidence.

The Campaign for Body Confidence is campaigning to see healthy people of all shapes and sizes portrayed positively in the media, including in advertising and on the catwalk.

Commenting, Jo Swinson said:

“Kelly is an inspiration for other women who have struggled with body confidence.

 “Ultimo’s campaign is just the kind of thing that we at the Campaign for Body Confidence are campaigning for – using real women of different healthy shapes and sizes.

 “It just goes to show that you don’t have to look to celebrities to find beautiful people, as they are all around us.”

 Commenting, Kelly Pender said:

 “I am very excited and pleased about the Campaign for Body Confidence. It captures something of serious importance and must be addressed. 
“My experience of being part of the Ultimo ‘Real Women’ Campaign, instigated by Michelle Mone OBE, has really affected my attitude towards my body in such a positive way.  Having suffered from an eating disorder in the past, body image is something which is always in your mind.  It has such a lasting effect even when you are over the illness.

 “Modern women have to learn to accept their bodies and shape. Society must stop the pressure that they exert on women especially by preventing the promotion of an unattainable figure through advertising.  Airbrushing and altering the public’s perception through computer enhancement does not help real women with real bodies, and society has to realise the impact that this can have on mental health.  Attitudes must change to allow people to be proud and accepting of who they are and what they have, whether that be a petite size 8 or a healthy size 16!”

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