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Celebrating female sportswomen

June 25, 2010

Following our last update about improving media coverage of women’s sport, we came across this new film by is the sister project to our friends at Pink Stinks, and it aims to showcase female role models for children – both boys and girls. says:

We believe that the media gives narrow and damaging messages to girls, and celebrates unobtainable beauty ideals over real achievement. Pinkstinks has been highlighting the issues and starting the debate. is where we offer something different to kids and their parents. We believe that role models are important and it is here that we will be celebrating many of the fantastic women and their skills, ambitions and strengths which go beyond just looking pretty being thin and having money.

We totally agree! has produced a film featuring Isa Guha from the England Women’s Cricket Team, to show it’s just not true that girls can’t throw! You can watch the film right here:

It’s cooltobe.isa_guha from Abi Moore on Vimeo.

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