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Home Office review backs airbrushing proposals

February 26, 2010

Jo Swinson MP has welcomed a Home Office report which recommends airbrushed adverts carry warning labels.

The report by Dr. Linda Papadopoulous, released today, looks into the sexualisation of children in the media and its impacts on their behaviour.

The Liberal Democrats’ Real Women campaign has been calling for action on airbrushing and the sexualisation of children.

Commenting, Jo Swinson said:

“The Government has been dismissive of Liberal Democrat proposals to tackle harmful airbrushing, but now the Home Office’s own review shows that this is issue which needs urgent action.

“Pressure on children to conform to unhealthy body image ideals is something many parents are extremely concerned about, and we welcome Dr. Papadopoulous’ report. When it comes to children, airbrushed adverts aimed at them need to be banned.

“We will be holding a body image debate in Parliament on 8th March to take this important campaign forward.”

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