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NOMINATIONS NOW CLOSED FOR CELEBRITY AMBASSADOR OF THE YEAR AWARD

March 28, 2012

Sorry but nominations for Celebrity Ambassador are now closed!

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There’s still time to nominate for the Celebrity Ambassador of the Year award!  You have until 5 PM Monday 16 April. Just follow the link below:

http://www.surveymonkey.com/s/N6YVLRW

Nominations are now closed for all other categories.

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The first ever Body Confidence Awards presented in association with bareMinerals on 19 April 2012 at the House of Commons. The awards will recognise and celebrate the achievements and contributions of those who help to promote better body confidence.

Awards will be given out to winners, decided by a combination of public votes and our panel of judges,  in the following categories:

  • Retail
  • Fashion
  • Advertising
  • Campaigning
  • Beauty
  • Broadcast/Print /Radio
  • Education
  • and the Central YMCA Award for health, sports and fitness.

In addition there are two awards that will be decided only by the public:

  • the Mumsnet Award for promoting body confidence in children
  • and the Celebrity Ambassador Award

Petition launched for labelling of airbrushed images

March 20, 2012

Israel has just passed new legislation that forces magazines and papers to make it clear when they have used air-brushing.  The legislation also bans  the use of underweight models.  Here in the UK, a government e-petition with similar aims has been launched, demanding that all airbrushed images in advertising and the media be clearly labelled.

It is widely accepted among mental health experts that the ubiquity of airbrushed pictures is having a profoundly negative effect on body image and the standards by which we judge appearance.  At least 1.6 million people in the UK are suffering with eating disorders, and institutions such as The Priory Group and The National Eating Disorders Association attribute this to the decline in self-esteem that is associated with unrealistic images in the media.

Labelling airbrushed images has been the subject of campaigns before; most notably the Girl Guides launched a movement in 2010 calling for the initiative.  An independent Home Office review conducted by Dr Linda Papadopoulos in 2010 also concluded that the labelling of digitally-enhanced images would be beneficial, with Papadopoulos arguing- “Evidence suggests that even brief exposure to airbrushed images can lead to acute body dissatisfaction”.

The link to the petition is http://epetitions.direct.gov.uk/petitions/31184

Show Us Your Glad Rags!

March 14, 2012

This month national women’s charity Platform 51 are running a YouTube campaign called ‘Glad Rags’ to encourage women to come together to break the stigma around poor mental health and empower women to share experiences in a positive way.

They’re asking women to upload videos to their YouTube channel where they are wearing an outfit that makes them feel good about themselves – this could be their favourite dress, or the suit they wore to a successful job interview – to encourage them to engage with mental health issues in a positive way. By sharing the outfits and styles that make women feel good – inside and out – they’re aiming to stir up debate on women’s mental health.

You can find out more about the campaign by visiting the YouTube page (www.youtube.com/platformfiftyone) and by sharing your ‘Glad Rags’ too by uploading your video.

Nominations Open for the Body Confidence Awards

March 5, 2012

We’re looking for nominations for our first ever Body Confidence Awards presented in association with bareMinerals on 19 April 2012 at the House of Commons. The awards will recognise and celebrate the achievements and contributions of those who help to promote better body confidence.

HOW TO VOTE

Nominations are open from 27 February – 25 March 2012.

Send an email to  info@campaignforbodyconfidence.org.uk with:

Nominee:

Why they are being nominated:

To vote for the Mumsnet Award for promoting body confidence in children click here

One lucky winner will win two tickets to the awards ceremony on 19 April 2012.  Just send a nomination for your chance to win!

Awards will be given out to winners, decided by a combination of public votes and our panel of judges,  in the following categories:

  • Retail
  • Fashion
  • Advertising
  • Campaigning
  • Beauty
  • Broadcast/Print /Radio
  • Education
  • and the Central YMCA Award for health, sports and fitness.

In addition there are two awards that will be decided only by the public:

  • the Mumsnet Award for promoting body confidence in children
  • and the Celebrity Ambassador Award.

We’re looking for nominations in every category, including brands, products, organisations and industry figures promoting healthy body image, for example through:

o   responsible use of body imagery

o   diverse and realistic representations of body sizes, shapes and beauty

o   positive examples of using bodies by promoting active lifestyles and less sexualised imagery


Miss Representation Screening – a great success

February 14, 2012

On February 1 a packed room was treated to a screening of Jennifer Siebel Newsom’s documentary Miss Representation presented by the All Party Parliamentary Group on Body Image, Central YMCA and All Walks Beyond the Catwalk.  The award-winning film, exploring how media misrepresentations of women have led to their under-representation in positions of power and influence, was followed by a panel discussion chaired by Jo Swinson MP and Chair of the All-Party Parliamentary Group on Body Image with panellists Lynne Featherstone MP, Minister for Equalities; Colleen Harris, Communications and Diversity Adviser; Susie Orbach, writer and psychotherapist; and Malorie Blackman, author.

There was a lot of feedback following the event and hopefully it will lead to great things down the road!

For the full story and photos visit: http://allwalks.org/?p=4061

Photography by Annabel Staff

Image

ASA bans ‘misleading’ L’Oreal Advert featuring Rachel Weisz

February 1, 2012

Campaign for Body Confidence co-founder Jo Swinson MP continues fight against harmful idealised images

The Advertising Standards Authority (ASA) today ruled the advert for L’Oréal Paris’ Revitalift Repair 10 breached industry codes. The regulator said material provided by L’Oréal Paris had been altered to change Rachel Weisz’ complexion substantially, making it appear smoother and more even and therefore “misleadingly exaggerated” what the product can achieve for consumers.

Jo Swinson said:

“The beauty and advertising industries need to stop ripping off consumers with dishonest images.  The banning of this advert, along with the previous ASA rulings banning heavily retouched ads featuring Twiggy, Julia Roberts and Christy Turlington, should act as a wake-up call. Thankfully the advertising regulator has again acknowledged the fraudulent nature of excessive retouching.”

“The Royal College of Psychiatrists has spoken out about the harmful influence of the media on body image, and have highlighted airbrushing and digital enhancement used to portray physical perfection as an area of concern.

 

“There needs to be much more diversity in advertising – different skin colours, body shapes, sizes and ages.  Studies show that people want to see more authenticity from brands.  Images can be aspirational without being faked.”

“There are companies who don’t shy away from realism and take steps to actively promote body confidence.   I’m delighted that the Campaign for Body Confidence will be celebrating best practice through the first Body Confidence Awards, which will be sponsored by bareMinerals.  bareMinerals’ new advertising campaign ‘Be A Force Of Beauty’ doesn’t only shun retouching, but celebrates women’s ambition and achievement, showing that beauty is about much more than just looks”

“The Campaign for Body Confidence challenges the narrow “ideal” of beauty perpetuated by the media and other industries.  Tonight the All Party Parliamentary Group on Body Image is hosting a screening of the documentary Miss Representation which explores the impact on society of such an intense focus on women’s appearance, instead of their achievements.  The film shows how media misrepresentation and underrepresentation of women results in a leadership gap and the silencing of difference.”

Ditch the Diet Protest outside Westminster

January 19, 2012

On the 16th January Endangered Species Women launched  a call to   action against the diet industry with their “Ditch the Diet Protest” outside Westminster.   To chants of “Start a revolution ditch the diet!”  their bright yellow signs & waste bin caught people’s attention and got their message across.


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